Free resource
Website UX Audit Checklist (Free)
A 24-point checklist for auditing website UX, conversion paths, and product experience — free from Futurebits. Work through each section and mark items pass, fail, or needs review.
First impression & value prop
- Headline states who the product is for and the outcome they get within 5 seconds.
- Primary CTA is visible above the fold on desktop and mobile.
- Visual hierarchy guides the eye: headline → proof → CTA.
- Page load (LCP) under 2.5s on mobile — test with PageSpeed Insights.
Navigation & information architecture
- Main nav labels match user mental models (not internal jargon).
- No more than 7 top-level nav items; dropdowns are scannable.
- Footer includes key conversion pages: pricing, product, contact, legal.
- Breadcrumbs or clear back-path on nested pages.
- 404 page offers helpful links, not a dead end.
Conversion paths
- One primary CTA per page — not competing demo/trial/contact buttons.
- Form fields are minimal; each field has a stated reason to exist.
- Pricing page answers: who is each plan for, what is included, what happens next.
- Social proof is specific (outcomes/metrics), not generic logo walls only.
- Trust signals near conversion points: security badges, testimonials, guarantees.
Mobile experience
- Tap targets at least 44px; no overlapping clickable elements.
- Text readable without pinch-zoom (16px+ body on mobile).
- Sticky nav or CTA does not cover critical content.
- Forms use appropriate mobile keyboards (email, tel, number).
Accessibility & usability
- Color contrast meets WCAG AA for text and interactive elements.
- All images have alt text; decorative images use empty alt.
- Keyboard navigation works for menus, modals, and forms.
- Error messages are specific and appear next to the relevant field.
Analytics & measurement
- Key conversion events tracked in GA4 or equivalent (signup, demo, purchase).
- Funnel drop-off points identified for top 3 user journeys.
- Heatmaps or session recordings on highest-traffic pages.
- Post-launch A/B test backlog prioritized by expected impact.
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Website UX Audit service →Cite this page: Futurebits, “Website UX Audit Checklist,” https://www.futurebits.tech/resources/ux-audit-checklist